Personal Care Rated by EWG

$10–12

A plant-based facial scrub rated 2/10 by EWG Skin Deep, placing it in the low hazard range. Formulated with sea kelp and lemon peel to gently exfoliate without microplastics or harsh synthetic additives.

$12–15

An unscented shea butter body lotion rated 1/10 by EWG Skin Deep, placing it in the lowest hazard range. Made with fair trade shea butter and free from synthetic fragrance, parabens, and phthalates.

$13–16

A moisturizing body lotion rated 1/10 by EWG Skin Deep, scoring in the lowest hazard range. This plant-based, fragrance-free formula nourishes dry skin without synthetic additives or EWG's chemicals of concern.

$11–13

A plant-based 2-in-1 body wash and shampoo that has earned the EWG VERIFIED® mark for meeting EWG's strictest standards. Made with naturally derived ingredients and free from EWG's chemicals of concern.

$11–13

An EWG VERIFIED® 2-in-1 body wash and hair shampoo made with naturally derived ingredients. Vegan, dermatologist-tested, and formulated without EWG's ingredients of concern.

ATTITUDE's Orange Leaves Body Cream is EWG VERIFIED® and offers a richer, thicker moisturizing texture than standard body lotions — appealing to adults with very dry skin or those who prefer a cream-weight formula for intensive daily use. Targets the distinct buyer with a different product preference than lotion searchers.

Formulated with oat extract for sensitive and eczema-prone skin, this EWG VERIFIED® ATTITUDE body lotion targets parents and adults actively managing skin sensitivities who need both ingredient transparency and a soothing formula. Oat-based skincare is among the most-searched natural ingredients in family wellness content.

ATTITUDE's Unscented body lotion is EWG VERIFIED® and targets adults who have moved away from conventional lotions containing synthetic fragrance, parabens, or petroleum-based emollients. The 16 oz format is a practical daily-use size, and the fragrance-free formula makes it appropriate for whole-family use.

$11–13

A plant and mineral-based body wash that has earned the EWG VERIFIED® mark. Dermatologically tested and free from synthetic fragrance and EWG's chemicals of concern.

This 67.6 oz bulk refill of ATTITUDE's oat-formula hand soap is EWG VERIFIED® and targets eco-conscious families who want to reduce single-use plastic while maintaining clean ingredient standards. The large-format refill appeals to sustainability-focused shoppers with a higher average order value than standard sizes.

ATTITUDE's Fragrance Free conditioner for sensitive, dry scalp is EWG VERIFIED® and targets adults with scalp conditions, eczema-prone skin, or fragrance allergies who need verified ingredient transparency in a completely fragrance-free formula. Creates a complete fragrance-free hair care system when paired with fragrance-free shampoo options.

ATTITUDE's Earl Grey & Fresh Cucumber liquid hand soap is EWG VERIFIED®, with a botanically-derived scent and a formula free of synthetic fragrances, parabens, and sulfates. A household staple with high purchase frequency for kitchens and bathrooms used by the whole family.

ATTITUDE's Pear & Amber hand soap is EWG VERIFIED® with no synthetic fragrances, parabens, or sulfates. The warm, fruity scent appeals to parents who want variety across rooms or a gift-friendly scent profile.

ATTITUDE's Unscented hand soap is EWG VERIFIED® and addresses a distinct audience: parents and adults with fragrance sensitivities, eczema-prone skin, or young children with allergic reactions who need a completely fragrance-free formulation with verified ingredient transparency.

ATTITUDE's Men's 2-in-1 Shampoo & Conditioner is EWG VERIFIED® and fills a gap in the catalog's men's personal care offerings. The Patchouli & Bourbon scent is crafted for a masculine fragrance profile using botanically-derived ingredients, and the 2-in-1 convenience format appeals to men who prefer a simplified routine.

This EWG VERIFIED® conditioner pairs directly with the ATTITUDE 32 oz shampoo, sharing the same grapeseed oil and olive leaf formula for a cohesive clean hair care system. A natural bundle complement for higher average order value content.

ATTITUDE's Nourishing Hair Oil is EWG VERIFIED® and addresses adults seeking frizz control and nourishment without silicones, synthetic fragrances, or petroleum derivatives. Hair oils are a growing personal care subcategory with distinct search intent from shampoo and conditioner.

ATTITUDE's 32 oz family-size shampoo is EWG VERIFIED® and formulated with grapeseed oil and olive leaf extract — a nutrient-rich combination for health-conscious adults seeking a clean-label alternative to conventional shampoos. The large size reduces single-use plastic and lowers cost-per-wash for multi-person households.

$11–13

An EWG VERIFIED® fragrance-free body wash made with plant and mineral-based ingredients. Hypoallergenic and dermatologist-tested, formulated without any of EWG's chemicals of concern.

Avalon Organics' Biotin B-Complex Thickening Shampoo is EWG VERIFIED® and addresses adults concerned about hair thinning who search for clean, biotin-enriched shampoos. Biotin is one of the most-searched hair wellness ingredients, and combining it with EWG VERIFIED® status creates a highly differentiated product page.

Avalon Organics' Tea Tree Scalp Treatment Shampoo & Conditioner Set is EWG VERIFIED® and targets a specific pain point — scalp health — that general clean shampoos do not address. Tea tree is among the most-searched scalp treatment ingredients, and the 32 oz each format delivers strong value for daily users.

$16–17

A fragrance-free baby lotion that has earned the EWG VERIFIED® mark for meeting EWG's strictest standards. Made with oat milk and nourishing plant oils to gently moisturize sensitive and delicate skin.

$19–23

A fragrance-free mineral sunscreen lotion that has earned the EWG VERIFIED® mark, formulated with non-nano zinc oxide for broad-spectrum protection. Water-resistant for 80 minutes and suitable for babies, kids, and sensitive skin.

$15–19

A lightweight, sheer mineral sunscreen with EWG VERIFIED® status, formulated with 100% mineral active ingredients. Fragrance-free, water-resistant, and appropriate for all ages including babies and those with sensitive skin.

$45–55

A mineral sunscreen lotion rated 1/10 by EWG Skin Deep, placing it in the lowest hazard range. Formulated with non-nano zinc oxide and free from synthetic fragrance and chemical sunscreen actives.

$28–32

A fragrance-free shampoo and body wash rated 1/10 by EWG Skin Deep, scoring in the lowest hazard range. Formulated without common allergens, synthetic fragrance, or harsh preservatives for those with sensitive skin.

$24–25

A skin barrier serum that has earned the EWG VERIFIED® mark, formulated with ceramides and plant-based active ingredients to support skin hydration. Free from fragrance, parabens, and EWG's chemicals of concern.

$9–12

A versatile castile liquid soap rated 2/10 by EWG Skin Deep, scoring in the low hazard range. Free from synthetic fragrance, parabens, and sulfates, and suitable for face, body, and household use.

Honest Beauty's Deep Hydration Eye Cream is EWG VERIFIED® and targets health-conscious adults who extend ingredient scrutiny to their full skincare routine. Applied near the eyes daily, EWG VERIFIED® status is a strong differentiator against conventional alternatives.

Honest Beauty's Daily Calm Moisturizer is EWG VERIFIED® and formulated for sensitive skin. Lightweight and daily-use, it fits the morning routine of health-conscious adults who extend ingredient-consciousness from their children's products to their own.

$10–13

A glycerin-based body wash rated 1/10 by EWG Skin Deep, placing it in the lowest hazard range. Lightly scented with natural vanilla and sweet orange, and free from sulfates, parabens, and synthetic preservatives.

$17–20

A broad-spectrum mineral sunscreen that has earned the EWG VERIFIED® mark, formulated with non-nano zinc oxide without harsh chemical actives. Consistently one of the top-rated sunscreens in EWG's annual sunscreen guide.

The red-tinted version of True Botanicals' EWG VERIFIED® Moisture Lock Lip Balm targets shoppers who want everyday color without synthetic dyes or formulas of unknown ingredient provenance. Pairs naturally with the clear variant for distinct search angles within the same product family.

True Botanicals' Moisture Lock Glossy Lip Balm is EWG VERIFIED® — a meaningful distinction in lip care, where ingredients are frequently ingested. The clear everyday formula serves health-conscious parents and adults exploring the True Botanicals line. Compact size and accessible price make it an easy first conversion.